![]() It seems the debate over how exactly one should prepare the cereal has opened up cracks between households. Perhaps surprisingly, male-categorized authors are most vocal about their Weetabix preferences. While we were there, we also took a look at mentions by time of day, finding that mentions saw a predictable spike around breakfast (UK time), though they seemed fairly popular throughout the day, especially around 7pm. The second spike concerned price rises with the lower pound following the EU Referendum vote, with many British brands being affected by recent economic uncertainty. “Weetabix with ham and eggs” was at the center of a significant spike in mentions of the company on the 11th of January. In fact, one writer for The Guardian wrote that she nearly choked attempting the “Benedict’s Eggs” recipe. This is an actual serving suggestion from Weetabix ? /OunlHKjtYv Some of them haven’t gone down eggcellently. Though they are traditionally served with hot or cold milk (we’ll get to that later), the makers of Weetabix have been fueling heated arguments by publishing exotic serving suggestions for the cereal. ![]() But the temperature and accompanying ingredients to Weetabix have been at the center of a fiery debate recently, and we felt it could no longer go unresolved. One thing is absolutely for sure: the dry little wheat cakes can’t be eaten by themselves unless for a dare. The Brandwatch React team monitored mentions of Weetabix across social media back to the 1st of January.Īpplying the powerful tools that come with Brandwatch Analytics to finding out how people like their Weetabix isn’t the weirdest thing we’ve done, and we thought it was an important issue to get to the bottom of. But where else could researchers find insights into how people prepare their food? It’s not like people are inclined to report their cereal preparation techniques online in a way that the researchers, with the correct tools, can easily search to uncover patterns and interesting anomalies. The task of finding out how people eat their cereal might seem random but, like many other brands that produce food with customisable toppings, knowing how exactly customers are choosing to consume is is important.īeyond following people into their homes to examine how meals are prepared (a costly undertaking that may not prove very representative), it’s hard to get real insight into how people prefer to eat their products and thus uncover innovative recipes, favorite techniques and new ways to present the food in stores and marketing materials. These crunchy wheat cakes are a blank breakfast canvas enjoyed by thousands.
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